The Linguistic Landscape of Enugu: Signboards, Prestige and Play
- Pages
- pp. 1–24
- DOI
- Assigned once JHTS joins Crossref
- Received
- 27 November 2027
- Accepted
- 15 February 2028
- Published
- 26 March 2028
- Licence
- OA CC BY 4.0
Abstract
Shop signs, billboards and posters make language visible in the city. This study photographs and analyses 1,200 signs in three districts of Enugu to map the use of English, Igbo, Nigerian Pidgin and other languages. English dominates official and commercial signs, but Igbo and Pidgin appear in playful and intimate registers, particularly in names and slogans. The article argues that the linguistic landscape shows a division of labour between languages rather than simple English dominance.
Cite this article
Okoli, N. L., & Danjuma, Y. A. (2028). The Linguistic Landscape of Enugu: Signboards, Prestige and Play. Journal of Humanities and Transcultural Studies, 2(1), 1–24. http://localhost:3000/articles/linguistic-landscape-of-enugu-signboards