Pidgin News Bulletins and the Reach of Public Radio
Efe M. OgheneAbstractHide abstract
Public radio stations increasingly broadcast news in Nigerian Pidgin. Combining listener surveys in Warri and Benin City with analysis of bulletin scripts, this study asks whether Pidgin news reaches audiences that English news does not. It finds that Pidgin bulletins significantly widen reach among market traders and artisans, and that listeners judge them as trustworthy as English bulletins.